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Elegance is the first-ever intelligence layer for email. It filters, highlights, and prompts you to focus on what matters most in your inbox. The challenge was to create a brand experience that communicated approachability and simplicity of use, as opposed to intrusive, coldly technological, or overly complicated. We kept that front-of-mind as we built out this new brand from scratch.
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UI/UX Mobile Design
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The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.
“Naix team delivered on every promise. Re-branding was a project we had put off for a while because we knew it would such an undertaking. Naix team made the process seamless and the quality of the work delivered could not have been better. We are so pleased with the outcome and look forward to a continued working relationship with the Naix team.” - Jhon Terry, ceo of apple -